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Table 2 Social franchising versus Commercial franchising

From: Case Study: Does training of private networks of Family Planning clinicians in urban Pakistan affect service utilization?

 

Social franchising

Commercial franchising

Key players

• Franchisor

• Franchisee

• Donor (pays initial capital)

• Franchisor

• Franchisee

Goal

• Sustainability of franchisor and franchisee

• Profitability of franchisee

• Maximize public health

• Profit for franchisor, franchisee and shareholders

Demand for product/service

• Yes

• Yes

Sector

• Non-profit

• For-profit

Product

• Social services, focus on health

• Consumer goods and services e.g. McDonald

Mass Marketing

• Recognition of brand name

• Dissemination of information about access to services

• Recognition of brand name

Payment

• Subsidies

• Market prices