| Social franchising | Commercial franchising |
---|---|---|
Key players | • Franchisor • Franchisee • Donor (pays initial capital) | • Franchisor • Franchisee |
Goal | • Sustainability of franchisor and franchisee • Profitability of franchisee • Maximize public health | • Profit for franchisor, franchisee and shareholders |
Demand for product/service | • Yes | • Yes |
Sector | • Non-profit | • For-profit |
Product | • Social services, focus on health | • Consumer goods and services e.g. McDonald |
Mass Marketing | • Recognition of brand name • Dissemination of information about access to services | • Recognition of brand name |
Payment | • Subsidies | • Market prices |